Community Initiatives
“Athar” Productive Families Empowerment

“Athar” Productive Families Empowerment
A sustainable development program supporting productive families through training, marketing, and access to exhibition platforms across the association’s cultural events.
Initiative info
- Execution date: 2025-11-01
- Execution location: الرياض ومحافظات المنطقة الوسطى
- Target Group: Productive families & social entrepreneurs
- Expected beneficiaries: 300
- Participating entities: الهيئة العامة للترفيه، جمعيات تنموية محلية
- Partners & sponsors: بنك التنمية الاجتماعية، غرفة التجارة بالرياض
Initiative results
180Beneficiaries
25Volunteers
620Execution hours
Community impact
Increased income for several participating productive families and expanded marketing channels through the association's exhibitions.
KPIs
180 beneficiaries, 25 volunteers, 620+ volunteer hours, 12 exhibition display platforms.